Chloe - Roses De Chloe
Chloe was founded in 1952 by Gaby Aghion who had the idea of creating a luxury brand that carries pret-a-porter pieces, which, at the time was unheard of. Aghion continued running the house till 1985 when the brand switched hands. Before Chloe, houses only produced Haute Couture and this meant that luxury was only available for those who could afford it while the rest relied on copies by local seamstresses. Soon after, Givenchy launched their first pret-a-porter collection in 1956 and now, ready to wear pieces far outweigh couture. This perfume is based on rose which has become a signature flower for the house due to its femininity and timelessness. Just like Chloe's signature scent (Chloe Eau De Parfum, mentioned below), the rose is very fresh but less stuffy than the older fragrances from Chloe and just like the signature perfume, the bottle is square and features a ribbon.
Notes: Rose, Bergamot, Rose Essence, Magnolia, White Musk, Amber
Jo Malone - Peony & Blush Suede Cologne
Jo Malone is a brand with gorgeous products that all smell lovely. A little history behind this brand... Jo Malone's dad was an artist and her mum was a beautician. When Malone was young, she would make her own perfumes out of soap and flowers from the garden in her childhood home in Bexleyheath, Kent. She later became a florist but still gave facials at night in her kitchen. Shortly after, she and her husband opened up their own business where her products were featured and then took off. As a thank you to her clients, she would give out samples of her Nutmeg and Ginger Bath Oil and it started growing in popularity. In 1994, she opened up her own perfume/product store and in 1999, her company was bought by Estee Lauder and her successful brand is available in 22 countries.
Notes: Red apple, peony, suede
Chloe - Chloe Eau De Parfum
Since I've already given a brief history of the Chloe brand, I'll quickly just mention their classic bottle. The designer Patrick Veillet added the detail along the glass body of the bottle in the inspiration of a classic Chloe blouse that had the same uniform pleated look. The oval cap contrasts with the square form of the bottle and Chloe intended the silver collar to add a "nostalgic feel". It is very unusual to see a metal plaque on a modern perfume but it is intended to show the unique and stylish craftsmanship. To add femininity by literally "tying it up in a bow" and adding a ribbon in a colour associated with the fragrance e.g. champagne cream for Chloe Eau De Parfum and a light coral for Roses De Chloe.
Notes: Pink Peony, Freesia, Lychee, Magnolia Flower, Lily of the Valley, Rose, Cedarwood, Amber, Honey
Maison Martin Margiela - 'Replica' Lazy Sunday Morning
The companies creator Martin Margiela got into fashion in 1989 and wanted to challenge the fashion industry with different techniques such as recycling, raw finishes and deconstruction that were seen as both intriguing and shocking. He wasn't interested in the idea of mass media culture and became very private because he was very rarely interviewed or photographed. After building this house for more than 20 years, he left the label in 2009 and the brand brought in an anonymous team of designers who continue to work for the house. This is quite unusual for a luxury brand since the majority of designer houses wield a famous designer or person as its face but the Maison house remains between unknown collaborators.
Notes: Aldehydes, Pear, Lilly of the Valley, Iris, Rose, Orange Flower, White Musk, Indian Patchouli Oil, Ambrette Seed